Friday Fun – How Well Do You See Color?
As stated on X-Rite’s Online Color Challenge, one out of 255 women and one out of 12 men have some form of color vision deficiency. When you think about how much we value color accuracy in our publications, especially when promoting a brand or product, it’s interesting to consider that some portion of readers can’t see all the color hues presented to them. After you have arranged each row of colors so the hues gradually progress from the left hue…
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How to Choose the Right ¶¶Òñ¶ÌÊÓƵ App
Mobile apps present new opportunities to engage your readers. As mentioned in my previous post, Your Opportunity With ¶¶Òñ¶ÌÊÓƵ Apps, the interactive capabilities of apps will enhance your print content, offering more value to your readers and more revenue to you. ¶¶Òñ¶ÌÊÓƵ offers three approaches to app design: App Now takes your existing print publication and converts it into an app. What’s more, you can choose to upgrade sections of your publication to make them more interactive through our extensive…
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How to Build and Grow Your Email List
Email marketing is powerful, low cost and effective, but you have to figure out what works best for your audience. The beauty is that depending on your email service provider (ESP), you should have access to metrics such as open rates and click-through rates, and you can test items rapidly to see what works. We’ll get into content and testing in other posts, but I want to start with the basics – how to successfully build your email list. Great…
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Your Opportunity With ¶¶Òñ¶ÌÊÓƵ Apps
You already deliver great print content to your audience. Print is robust – it doesn’t require a power supply, and it’s great for grabbing attention in physical space. But now, with the wide adoption of mobile devices, there are many reasons to consider delivering content via a mobile app as well. You’re probably already thinking about it or even actively discussing it. As you look to apps to grow your business and attract new members or readers, it’s important to…
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5 Ways B2B Manufacturers Increase Engagement with a Blog
Business-to-business manufacturers can enhance product sales by building relationships with customers and providing insights that help them do better business. One way to do that is by blogging. Below are five ways B2B manufacturers can use a blog to increase engagement with customers. Give Some Advice for FreeA blog is a place where your company can display its knowledge of the business it is doing. While you don’t want to give away all your secrets, handing out little bits of…
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What Content Marketing Can Do for Your Business
At first glance, content marketing may seem like a lot of work for an undetermined return on investment. However, companies that take the time to develop keyword lists, write blogs, compose emails, and post content to social media enjoy a healthy ROI. They know that, per dollar, content marketing produces three times more leads than online display ads and other types of marketing. Quality content marketing will improve your ranking on Google and other search engines, according to a recent…
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