How to Find the Best Keywords or Phrases
Want an intriguing riddle for your next social event? Here it is: What do chinchillas, bats and Google searches all have in common? Answer: They all have short-tail and long-tail varieties. Get it? OK, maybe that鈥檚 not all that intriguing, and maybe the members of your social network would simply find this bit of trivia boring or just plain odd. So let鈥檚 forget about impressing your colleagues and friends and focus instead on how Google鈥檚 new search algorithm, dubbed 鈥淗ummingbird,鈥�…
Read More
Five Steps to Creating Great Interactive Content
As covered in our two previous blog posts, Your Opportunity with 抖荫短视频 Apps and How Apps Can Help You Reach More Readers, your app can offer value above and beyond your print publication. Much of that value is realized through a rich, interactive reading experience 鈥� touching, swiping, zooming, animation, video, etc. The possibilities are vast, and for those transitioning from print design to the world of interactive media, it can be hard to know where to begin! Here are…
Read More
Why Instagram May Be Instagreat for Your Business
You鈥檙e probably already aware that Instagram is a place to post and view images. What may not be as clear is how using Instagram can benefit your business. Similar to points made in our How to Make Pinterest Work for Your Business post, Instagram is best for ideas that can be communicated visually, whether with still images or videos. And, let鈥檚 face it, for all the time we spend online, we typically spend most time on websites that are visually…
Read More
What Makes a Great Landing Page?
In our previous Why Landing Pages Are Critical to Your Success post, we talked about the importance of landing pages in your overall marketing campaign. To recap, landing pages can be thought of as transactional pages 鈥� pages that capture information through a subscription to a newsletter, a download link to a white paper or informational article, a sales form or other form that a visitor is asked to complete. Visitors find a landing page by clicking on an ad,…
Read More
How to Approach SEO in a Hummingbird World
First, there was Panda. Then, there was Penguin. Now, it鈥檚 Hummingbird. Sound like a lineup for a local zoo? Nope, it鈥檚 just Google, redesigning the proprietary algorithm that defines which sites show up where in its search results. A few weeks ago, Google announced the rollout of its most recent search algorithm, dubbed Hummingbird and developed at an even more intuitive level than previous algorithms to help ensure searchers get the results they鈥檙e really looking for. That sounds good for…
Read More
Why Landing Pages Are Critical to Your Success
If you have a website, whether you maintain it yourself or hire someone else to do the work, chances are you鈥檝e heard of landing pages. But do you really know what they are and how they can help you market your company and its products? And, does it matter if online search results for your product include a landing page or just your website home page? It sure does, and if you don鈥檛 know why landing pages are important to…
Read More