6 Tips for Creating Engaging Content for Your Publication
In today’s fast-paced digital world, capturing and maintaining reader attention is more crucial than ever. For magazine publishers, creating engaging content is the key to increased readership, a more interactive reader base and ultimately, a more attractive publication for potential advertisers.Ìý The Power of Engaging Content Engaging content is more than just informative; it’s captivating, inspiring and relevant to your audience. It resonates with readers, sparking conversations and leaving a lasting impression. When your publication consistently delivers high-quality, engaging content,…
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The Impact of Potential Tariffs on the Printing Industry
President-Elect Trump has proposed an increase on import tariffs ranging from 10% to 60% on goods from China, 25% on goods from Mexico and Canada, and up to 20% on everything else the US imports. This could have a significant impact on the printing industry, as many printers import raw materials and finished products from overseas. Currently, printed materials imported from China incur a 7.5% tariff. If the proposed China tariff becomes a reality, this means an increase of 10…
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The Benefits of Choosing a Family-Owned Printing Partner
As a publisher, finding a skilled printing partner is key to your success. A good printer provides countless benefits; helpful tips for the design and pre-press processes, simplified distribution and a high-quality print product, to name a few. However, when working with a large printing company owned by private equity, it’s easy to feel like just another number on a spreadsheet. That’s why we at ¶¶Òñ¶ÌÊÓƵ suggest partnering with a family-owned printing company. The right partner can give you the…
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The Benefits of Choosing an American Printing Partner
As a publisher, choosing the right printing partner is crucial to the overall success of your publication or product. But with so many factors to consider, it can be difficult to narrow down the right choice. Thanks to the efficiency of transportation in the modern age, American publishers now have the option of working with an overseas printer. These printing companies may seem like a good choice thanks to their generally low printing costs, but these cost savings come with…
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USPS Announces Shipping Rate Increases for 2025
On Friday, Nov. 15, 2024, the United States Postal Service (USPS) filed notice with the Postal Regulatory Commission (PRC) for price increases on Competitive shipping services that would take effect on Sunday, Jan. 19, 2025. This measure would raise shipping prices by approximately 3.2 percent for Priority Mail and Priority Mail Express, 3.9 percent for USPS Ground Advantage and 9.2 percent for Parcel Select. These changes to Competitive products come on the heels of September’s announcement that the USPS would…
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Canadian Union of Postal Workers (CUPW) Announces Strike
On Friday, Nov. 15 at 12:01 a.m. ET, the Canadian Union of Postal Workers (CUPW) announced its intention to begin a national strike, affecting Canada Post’s operations across the country and interrupting service for millions of Canadian businesses and individuals. This news comes just days after Canada Post received strike notices from the union on Nov. 12. What Should Customers Expect? According to Canada Post, customers should expect delays due to the strike activity. “Mail and parcels will not be…
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