How Apps Can Help You Reach More Readers
Apps primarily allow you to deliver compelling content to readers with mobile devices, but they also provide you with real-time analysis of customer behavior and interactive advertisements. The benefits of publishing apps include acquiring more readers, increasing your subscription rate and connecting readers with a brand. Benefits An app’s ability to increase readership includes attracting new readers as well as readers who have previously abandoned your publishing site. These apps can also update your content with current information based on…
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M-Commerce Is Steadily Growing
If you are the type of publisher that chooses to exercise caution before adopting new technologies, you are not alone. Jumping on every new trend is not always the best approach in business. However, there are also moments when you must embrace change or risk being left behind. The rise in mobile commerce, or m-commerce, demonstrates the importance of a strong mobile strategy, one that includes creating your own app. A new report by comScore indicates that mobile commerce, or…
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