Growing Ad Rates without Shrinking Revenue
Back in the day, it was a given 鈥� with every new calendar year came another ad rate increase. You could usually budget for 2% over the previous year, perhaps more if you were aggressive. You鈥檇 cover costs and then some. Now? Not so much. Reducing costs and fighting for share of the advertising budget can seem like a full-time proposition for any size association. Yet a recent Ad Age study found 18% of magazine advertisers planned an increase in…
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What Your Business Should Know about Wikipedia
Most businesses are actively working to improve their visibility online through Search Engine Optimization (SEO). And, for anyone taking notice, online searches often list a Wikipedia reference as one of the top results. So, if a company is working to increase online visibility, shouldn鈥檛 they make sure their organization is referenced in Wikipedia as part of their SEO efforts? After all, anyone can add to and edit Wikipedia content, right? The answers to these questions are surprisingly complex, especially due…
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Best Practices for Tracking Customer Satisfaction
Most organizations want to know how satisfied their customers are because they recognize that dissatisfied customers usually take their business elsewhere. Unfortunately, many organizations don鈥檛 have a formal program in place to gather and track customer satisfaction, and have to rely on anecdotal information. In my experience, informal feedback is a fickle animal that comes in waves and often leads to knee-jerk decision making and ineffective improvement efforts. It can be exhausting to an organization that gets into a mode…
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iOS 7 鈥� Swallowing the Red Pill
Do you remember 鈥淭he Matrix鈥� movie series? A decision had to be made by Neo to take either the blue pill or red pill. The blue pill would allow him to remain in his present condition with a world he understands, while the red pill would open his eyes to a whole new reality. With the introduction of iOS 7 by Apple, we are given the same option 鈥� stay with what we know, or move into to a new…
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Five Effective Free Report Strategies
Creating and distributing free reports or white papers is an effective content marketing strategy that gives your business two important benefits. First, providing high-valued content that is relevant to your website visitors will further position you as a thought leader. Additionally, if the report or white paper provides helpful solutions to common problems, then the document becomes even more valuable. For example, a healthy-lifestyles magazine could offer a report on how to safeguard against the flu. The title could be…
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10 Adobe庐 InDesign庐 Features to Help Designers
If you are a professional page-layout designer, or have professional designers on your staff, you鈥檙e probably interested in knowing if new software versions will have a real impact on efficiency. The latest version of Adobe庐 InDesign庐 is 9.1, which is known commercially as Adobe InDesign CC. This version includes the following 10 features that can help professional page designers be more efficient and successful.听 Improved performance聽 The overall performance of InDesign has been significantly improved with version 9.1. This version…
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