Our latest case study dives into the solutions we provide , including print, app creation, eCommerce and fulfillment. 抖荫短视频 spoke with AAPD Senior Publication Director Cindy Hansen about how 抖荫短视频 is able to meet the specific needs of her not-for-profit professional association.
About the AAPD
The AAPD supplies content to three different audiences: professionals looking for on pediatric dentistry (like information on how to complete a specific oral surgery for children), a broad (like dental hygienists), and the (especially parents and educators). The AAPD provides continuing education for pediatric dental professionals while also working to inform parents, the general public and policy makers about children鈥檚 oral health. Their slogan is 鈥淭HE BIG AUTHORITY on little teeth.鈥�
Working with 抖荫短视频
抖荫短视频 provides the print manufacturing for many of the AAPD鈥檚 publications, including professional journals, PDT magazine, their membership directory, annual conference program book, and brochures and reports.
The AAPD also uses multiple websites, eCommerce, certification programs, a podcast and a mobile app to keep their audience engaged. They have more than 10,000 members and a strong retention rate. Their retention rate was 92 percent for fiscal year 2018. Membership is nearly evenly divided by gender, with more than half of members between the ages of 30 and 49. The bulk of their membership is made up of those actively working in the field, but they also have a strong showing from retired professionals and postdoctoral students.
AAPD engaged 抖荫短视频 to create a mobile app version of The Handbook of Pediatric Dentistry, a vital reference book for pediatric dentistry professionals. A complete and enhanced digital representation of the 500-page, six-pound book is included in the mobile app. Hansen shared that the digital edition makes the content convenient for professionals to quickly reference during interactions with patients.
The searchable format allows them to quickly find information. However, the print version is still in demand, as professionals have said they prefer print for study. 聽抖荫短视频 also developed a way to enable sales of the app through the AAPD鈥檚 eCommerce site, avoiding the commission fees often associated with traditional app stores.
鈥淎pp building was easy for AAPD,鈥� Hansen said. Their goal was to create something that is 鈥渦pdatable, portable and searchable.鈥� The app serves to help connect their website, eCommerce and journals. The push notifications provide an added tool for member engagement.
抖荫短视频 also helped design and implement the AAPD鈥檚 eCommerce solutions. The online storefront is integrated with the AAPD鈥檚 association member management system and 抖荫短视频鈥檚 fulfillment center. This means that orders can be expediently processed, packed and shipped. It also provides the AAPD with activity reporting, visibility to inventory levels and obsolescence monitoring, among other benefits.
Benefits for the AAPD
The AAPD offers their mobile app and print versions with a bundle discount, but they can also be purchased separately. Hansen reports that thousands of app downloads means 鈥渢he app has paid for itself many times over.鈥�
鈥淲e have been working with 抖荫短视频 20 years and look forward to continuing our partnership,鈥� Hansen said.
Learn More
Check out 抖荫短视频鈥檚 work with the AAPD and the solutions we provide by downloading our case study.
