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In Part 1 of our Marketing to Millennials series, we described why people born in the early 1980s to the early 2000s are such an important market segment. In this…

Millennials — people born in the early 1980s through the early 2000s — spend $1.3 trillion a year. They currently make up the vital demographic of 18- to 35-year-olds. But they’re…

Choosing the right image can enhance your blog posts as much as carefully crafting your headline, sometimes even more so. Your image selection can help get your content seen because…

You’ve heard that content is king. And it’s true, especially when talking about expanding your audience and driving additional traffic to your website. However, you also know that creating consistently…

It’s important to update your blog regularly, but coming up with topics can sometimes be a challenge, both in terms of inspiration and finding the time to write. Curating content…

If you think Pinterest is just for crafts, recipes, home organization and pretty pictures, think again. Seventy million Pinterest users are creating pins and pin boards (think virtual push pins…

Many magazines print favorite reader photos each month, but how many of them utilize Instagram to gather the photos? Seeking photo submissions via Instagram is one way for your publication…

What you have to say is important, but how you say it can be just as vital. Developing a distinct and consistent tone of voice can help your company stand…

Most writers of blogs, articles or press releases are aware of the importance of starting strong. They work on a strong lead that sets up the reader for the rest…