Design Trends of 2024

According to industry leaders like Adobe and Canva, the design trends of 2024 encompass a diverse range of styles and elements. From 3D type to vintage minimalism, the spectrum is wide and varied. Let’s break down some of these trends:

3D Type and Bubble Text: As the name suggests, this trend involves using three-dimensional elements and bubbly text to add depth and vibrancy to designs.

Color Clashing and Curves: Bold, vibrant colors are in, along with curved edges and shapes that catch the eye and make designs pop.

70s Nostalgia: Embracing the retro vibes of the 70s, this trend brings back vintage aesthetics with a modern twist.

Vintage Minimalism: Clean, minimalistic designs with a touch of vintage flair are gaining popularity, offering a balance of simplicity and elegance.

Anti-Design: This avant-garde trend challenges traditional design norms with chaotic and cluttered layouts, creating impactful visuals with purposeful intent.

Abstract Gradients and Color Transitions: Gradients are making a comeback, with subtle transitions and abstract color schemes adding depth and dimension to designs.

Geometry: While not necessarily a new trend, geometry remains a staple in design, offering structure and balance to compositions.

Illustration and Logo Mascots: Custom illustrations and mascot logos are becoming increasingly popular, adding personality and uniqueness to brands.

Applying Design Trends to Publications

So how do these trends translate to the world of publications? While it’s essential to stay informed about design trends, it’s equally important to consider their relevance to your audience and brand identity. Here are some key design trends specific to publications, and how you can incorporate them effectively:

Bold Typography: Make your headlines stand out with bold typography that doubles as a visual element, drawing readers into your content.

Large and Filled-Frame Photography: Use striking, full-page photos to capture attention and add visual impact to your spreads.

Experimental Grid Layouts: Break free from traditional grid structures and explore innovative layouts that enhance the visual storytelling of your publication.

Minimalism and Clean Layouts: Embrace simplicity while maintaining visual interest through clean, whitespace-heavy layouts that allow your content to shine.

Pops of Color: Add excitement to your designs with strategically placed splashes of color that highlight key elements and create focal points.

Design Principles: The Backbone of Great Design

While trends come and go, design principles remain constant. Here are some key principles to keep in mind when crafting your publication designs:

Balance: Ensure visual equilibrium by distributing elements evenly throughout your layout.

Alignment: Keep elements organized and visually connected by aligning them along a common axis.

Visual Hierarchy: Establish a clear visual hierarchy to guide the viewer’s attention and emphasize key content.

Repetition: Create visual consistency and reinforce branding elements through repeated use of colors, patterns, and fonts.

Contrast: Use contrasting elements to create visual interest and make important content stand out.

Proximity: Group related elements together to establish relationships and improve readability.

Putting It All Together

Now, let’s apply these principles and trends to some sample spreads. Watch our recorded, free webinar to see these principles and trends in use. From clean and minimalist designs to bold and experimental layouts, there’s no shortage of inspiration. Remember to consider your audience and brand identity when experimenting with design trends.

Elevate Your Publication With These Design Tips

Design trends may come and go, but the principles of good design endure. By staying informed about current trends and applying timeless design principles, you can create visually stunning publications that captivate your audience. So go ahead, unleash your creativity and let your designs make a statement in 2024 and beyond!

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Design Support for Lean Teams

Schools may not have a large enough design staff to design their own publications or may prefer to outsource design work. 抖荫短视频 can help by working directly with these staffs to create and proof designs. In several cases, 抖荫短视频鈥檚 graphic designers have taken the school鈥檚 design files and set up regular meetings to refine, discuss and approve designs before sending them to print.

An onboarding meeting can be set up to show how to use 抖荫短视频’s program to process PDF files and to explain preflight settings to set customers up for success.

Paper Quality and Availability

COVID-era paper shortages highlighted the importance of paper cost and availability. Pete Gersonde feels this caused a shift in perspective for many universities and other associations that create print publications 鈥� the availability of quality paper shouldn鈥檛 be taken for granted. This, he feels, resulted in an overall increase in not only the quality of paper used to print these publications but also the quality of the content within.

An established printer like 抖荫短视频 will have years of working relationships with paper suppliers, which means you won鈥檛 need to worry about the quality or availability of the paper used to create your alumni magazine.

Promoting Alumni Giving

Alumni magazines can help with alumni giving by keeping alumni connected to the university and helping them realize the impact of their gifts, particularly when considering young alumni. Some schools may not realize the impact of publications on alumni giving until it鈥檚 gone. According to Pete Gersonde, one university stopped publishing their magazine due to cost-cutting measures but quickly brought it back after realizing the benefits of the printed magazine.

An established printer with experience in alumni printing, like 抖荫短视频, can help make decisions regarding the most effective ways to encourage alumni giving.

Mailing and Distribution

Mailing and distribution often account for about half the cost of an alumni magazine. Luckily, there are ways to save. 抖荫短视频 can analyze a client’s distribution list to determine the most economical way to mail their publications. Examples include drop shipping (shipping directly from the manufacturer to the customer) or co-mailing (combining mail pieces for multiple recipients going to the same area).

抖荫短视频鈥檚 mailing and distribution expertise means we鈥檙e not limited to working with schools solely in the Midwest 鈥� we鈥檝e successfully taken on alumni publications across the country.

Digital Editions

抖荫短视频 offers subject matter experts to help with digital editions. Combining digital editions with print alumni magazines is a powerful way to increase your school鈥檚 presence and boost alumni engagement. 鈥淚f you have a printer that can give you options on how to customize a digital edition, that allows you to put more content into that digital edition,鈥� said Jason Marsh. 抖荫短视频鈥檚 subject matter experts are well-versed in creating and customizing digital editions to meet the needs of our university and alumni customers.

Expertise When and Where It Counts

抖荫短视频 has subject matter experts on staff ready to jump in and assist our customers. These experts can help with onboarding new accounts and ensure a smooth transition. When switching to 抖荫短视频, our subject matter experts can help breathe new life into your alumni publication or improve processes that have been in place for decades. Jason Marsh cites mailing and distribution as an example 鈥� our subject matter experts have found significant savings for our customers by finding the right postage class and mailing model.

Ease of Doing Business

抖荫短视频 prides itself on being a family-owned company that believes in relationships and the human aspect. 鈥淭he approach we all take here at 抖荫短视频 is more of a personal touch 鈥� a hands-on approach,鈥� said Pete Gersonde. 鈥淲e believe in relationships, we believe in human interaction, we believe in talking and picking up the phone.鈥� 抖荫短视频鈥檚 team will all jump in and work together to ensure a customer鈥檚 success, ensuring a streamlined and stress-free printing process.

Choosing a Stable, Established Printer

There鈥檚 a clear benefit to choosing a stable printing company you can rely on. 鈥湺兑穸淌悠� is an 87-year-old printing company that has been around and is not intending to leave. It’s a family-owned business,鈥� said David Vella. 鈥淭hat鈥檚 one of our strengths 鈥� unlike some other situations where we see plants being bought, projects being transferred or plants being closed, at the end of the day the customer鈥檚 not really sure who the printer is going to be next time.鈥�

Our stability makes it much easier to establish a consistent working relationship between us and the customer, which leads to improved efficiency and less day-to-day stress.

Watch our Latest Webinar To Learn More

If you鈥檇 like to hear this information and more from the experts themselves, tune into 8 Tips: Choosing a Printer for Your Alumni Magazine. Or to learn more about the benefits of switching to 抖荫短视频, contact us today to get in touch with one of our subject matter experts.

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