When I examine myself and my methods of thought, I come to the conclusion that the gift of fantasy has meant more to me than any talent for abstract, positive thinking.

Fantasy is as old as humanity itself. People love imagining, especially about things that are improbable or even impossible. Fantasy’s evolution began in oral traditions that later developed into fantasy literature and drama. It remains enormously popular.

Today’s fantasy genre includes a wide range of media including comic books, graphic novels, animation, film, television and video games. Simply put, people can’t get enough fantasy stories.

Fantasy can be important in comic books and graphic novels for a variety of reasons, including:

Our Need to Explore

Fantasy tales often use timeless themes like good versus evil and the human condition. For both children and adults, fantasy allows readers to explore these and other topics and ideas that may seem too frightening or overpowering in real life. Fantasy in comic books and graphic novels takes us one step away from reality to a safe, pretend world where we can actually prepare for the realities of our current world. In short, fantasy puts fear within a safe context that children, teenagers and adults find entertaining and often educational.

Our Need to Escape

People need a way to break away from the pressures of everyday life.  Comic books and graphic novels provide a unique opportunity for people to escape through fantasy. Taking a break from everyday life into a better, imaginary world can be mentally healthy. Readers may even come away from their fantasy experiences with a clearer perspective on real-life issues.

Our Need for Political and Social Commentary

Fantasy comic books and graphic novels have historically been action-packed with deep political and social commentary, according to a 2022 , “Comic Books Have A History of Social, Political Commentary.” The article points to some of the most famous comic books, like Captain America, having significant political implications. Created by two Jewish artists in the 1941 lead-up to the U.S. entry into World War II, the first issue showed Captain America taking a punch at Adolf Hitler. This was at a time when U.S. opposition to Nazi Germany wasn’t a given. 

Beyond the most well-liked comic books, graphic novels have offered commentary on social and political issues ranging from immigration and racism to sexual assault and gender identification. This inclination to use fantasy to address relevant social issues also makes some graphic novels targets of book bans.

Our Need for Inspiration

Fantasy can inspire creative thinking. Comic books and graphic novels often employ alternative storytelling approaches and artwork that can encourage readers to make right-brain connections between unrelated ideas and concepts. This non-linear approach can inspire readers to think of their own storylines and character journeys for the story they’re reading, or perhaps even create their own tale.

In short, it’s hard to dream if you have no imagination. It’s difficult to get past the ordinary if you have no ability to visualize what could be. Fantasy can provide that inspiration.

Our Need for Visual Stimulation

The stunning visual elements of fantasy comic books and graphic novels not only immerse the reader in the story but also stimulate the imagination. And it’s easier to draw a reader into fantasy that’s presented primarily in visuals. Comic book and graphic novel artists are experts at world-building that might include the creation of interstellar and futuristic settings, advanced technology, mythological beings and escapades that expand the imagination.

The Future of Fantasy in Comic Books And Graphic Novels

According to a (“The Most Eagerly Awaited Genres of Comic Books in 2024,” Jan. 23, 2024), “Fantasy world continues to captivate audiences with its magic creatures, epic adventures and well-crafted imaginary worlds.” Kern believes comic book writers will continue tapping into the timeless allure of fantasy by offering tales set in “dragon-infested realms, wizard-populated dimensions and featuring mythical heroes.”

And don’t expect readers’ fascination with fantasy to go away anytime soon points to fantasy being the second highest trending book genre in 2024. That’s a rise from the third position the fantasy occupied in 2023.

Matesic collects her data by analyzing a year’s worth of posts on X (formerly Twitter) tagged with #MSWL, which stands for manuscript wishlist. The posts are almost exclusively issued by literary agents and acquiring editors.

Within the fantasy sub-genres, Matesic notes that literary agents were asking for adult fantasy, middle-grade and YA. So, there is also a broad range of age categories within the fantasy genre. 

Build a Fantasy World With �������Ƶ

We live and breathe special-interest publications. Our multiple publication facilities currently print and distribute more than 225 monthly and quarterly titles.

We also have experience printing and distributing comic books and graphic novels. Our clients include some of the industry’s most recognizable names, from Dungeons & Dragons, Alien Books and Minecraft to art books for Larry Elmore, the noted fantasy illustrator whose work appears in Dungeons & Dragons, Dragonlance and his own comic strip series, SnarfQuest.

�������Ƶ constantly invests in the equipment, services and solutions to meet the demands of this dynamic publishing segment. Our ability to handle quick turnarounds with ease is supported by advanced premedia capabilities, multiple print platforms, a robust bindery and deep mailing and distribution know-how.

We can help you reach your audience where they are. While print forms the core of your distribution strategy, you may also incorporate digital strategies to expand your reach, enhance engagement or address readers’ preferences. We can provide you with digital publishing apps, website solutions and other content delivery options to maximize your reader connections.

Getting in touch is simple. Just submit your information and a friendly �������Ƶ associate will be in touch within 24 hours.

The post Why Comic Book Fantasy Still Captivates Hearts appeared first on �������Ƶ.

Maday comes to �������Ƶ with nearly 25 years of sales and management experience, more than 20 of it at Taylor Corporation in the Minneapolis/St. Paul area working for client 3M Promotional Markets. She started as a sales representative and rose through the ranks to become National Sales Manager. During her tenure at 3M, Maday gained print product sales experience with large and small roll-fed presses, silk screening, flexo presses and digital presses.

When Maday initially considered the opportunity with �������Ƶ, she was particularly intrigued by the term ‘disruptor’ in the job description. “During my visit to the Marceline location, I had the opportunity to meet with each leader and gain valuable insights into their openness to change,” Maday shared.

Maday will be responsible for establishing and implementing processes, tools and structures to support the commercial sales organization’s operations, as well as directing and developing sales strategy, operational plans, tactics and processes that will drive revenue growth and accomplish financial objectives. 

“We’re very excited to bring someone with Stephanie’s qualifications on board to lead our commercial sales team,” said Don �������Ƶ, President of �������Ƶ. “After meeting with Stephanie and exchanging ideas on the future of our commercial business, I was convinced she is the leader who will not only help us achieve our growth goals, but exceed them.”

Maday said the opportunity to join �������Ƶ became irresistible after meeting with the company’s senior leadership, hearing their vision for the future and witnessing their deep commitment to the �������Ƶ employees.

“My goal, when joining an organization, is to enhance the employee experience by empowering individuals and ensuring they have the necessary tools and support to succeed,” said Maday. “The success of any organization is driven by its people, and it was �������Ƶ’s unwavering commitment to its employees that attracted me to this opportunity.”

Maday said she will be spending her first several weeks traveling and visiting each of �������Ƶ’s printing facilities in Marceline, Missouri; Fulton, Missouri; Saint Joseph, Michigan, and Ripon, Wisconsin, in an effort to learn as much as possible.

“My approach is to take the time to observe, learn and listen with a genuine curiosity about the current state,” said Maday. “My objective is to gain a comprehensive understanding of each role and its contribution to �������Ƶ’s success, while also securing alignment from the team on the path forward. Securing buy-in from all employees is essential, as they are ultimately responsible for executing the company’s vision.”

A native Minnesotan who has spent much of her life in the Mankato, Minnesota, area, Maday graduated from Bethany Lutheran College in Mankato with a business degree.

About �������Ƶ

�������Ƶ is a top-three yearbook printer, a top-five book and magazine printer, a catalog printer and the only family-owned printer of yearbooks. Started in 1937 by Don �������Ƶ, current leadership is under the second and third generations: Don O. �������Ƶ, Chairman of the Board, and his son, Don �������Ƶ, President. Tripp �������Ƶ, the fourth generation, also joined the company in 2023. �������Ƶ operates from administrative offices and book printing and binding facilities in Marceline, Missouri; a prepress facility in Brookfield, Missouri; a sales and marketing office in Overland Park, Kansas; and magazine and catalog printing facilities in Saint Joseph, Michigan; Ripon, Wisconsin; and Fulton, Missouri. Additionally, �������Ƶ owns the Donning Company Publishers, a specialty book publisher.

The post �������Ƶ Brings Stephanie Maday Aboard as New Executive VP of Commercial Sales appeared first on �������Ƶ.

This unique combination of words and pictures also takes communication to the very highest level. For example, it’s one thing to introduce a powerful new comic book character through dialogue. However, you can make that dialogue much more impactful by demonstrating their immense power through stunning visuals and vibrant colors in an intense battle.

Comic book illustrators do an amazing job of mixing old art forms into modern design. Look through comic books and graphic novels and you’ll see influences of realism, renaissance, surrealism and minimalism as well as current graphic design trends. The writers and artists are experts at blending the words and visuals together for a compelling reading experience.

The First Challenge: Taking RGB to CMYK

But unless you understand the nuances of converting RGB design files to CMYK print files, the results can be disappointing. While it’s not rocket science, the process definitely goes beyond pushing the “convert file” command to achieve the best results.

Just for the sake of clarity, let’s do a short review of RGB (red, green, blue) and CMYK (cyan, magenta, yellow, black) color models. RGB is how your computer (or any digital device) displays color. It is additive in nature, meaning that it displays color by adding light. When you mix all three colors together when working in RGB, you get white.

The color gamut of neither model can display all the colors visible to the naked eye. But the RGB gamut is larger than the CMYK gamut. RGB can display 16.7 million possible color values vs. about 16 thousand possibilities in CMYK.

How CMYK Differs From RGB 

CMYK is the color model used in printing. It involves a subtractive process that displays color by absorbing light. In other words, the ink displays the color. All four CMYK colors mixed together at different percentages can produce a rich black.

Notably, CMYK is unable to display neon colors. That’s because neon colors have fluorescence, enabling them to reflect more visible light than other colors. CMYK colors can only be as bright as the underlying substrate, which is usually paper.

So, you can see the obvious challenges resulting from the size differences of the two color gamuts and the way that they each display color. Designers who work in RGB and then make a file conversion to CMYK will likely find some of their colors dull and muted.

How to Get the Most Out of CMYK

One recommendation is to create your files in CMYK. This allows you to see more accurately what you’re going to get in print. It also allows you to tweak the color before sending it for processing. Thus, you maintain more control over the final appearance of your comic book or graphic novel artwork.

Some other file conversion tips include:

• Convert RGB to the correct colorspace, either grayscale, CMYK or spot color.
• For spot color being printed in CMYK, convert to CMYK in your native file before releasing or converting to a PDF file.  And remember that no Pantone color converts to CMYK with absolute accuracy. Be sure to ask for a swatch.

If you want to ensure the colors will reproduce correctly, request a color-accurate proof of a few pages or the entire book from your printer.

Get Familiar With ICC Profiles

There’s no chance of reproducing accurate color if your scanner, computer or monitor are inaccurate. This is where (ICC) profiles come into play. ICC profiles contain a set of data that characterizes a color input or output device. In short, each device in your design workflow that inputs or displays color can be assigned a profile. These profiles define the color gamut that the devices are capable of displaying.

The first step is to determine the color gamut of each of your devices. If they are different (say your computer is RGB and your monitor is DCI-P3) then you need to import the differing  ICC profile into your computer operating system to ensure accurate color display.

Likewise, graphics and digital images have their individual profiles. They will only display accurately if you match the ICC image profile with the monitor and import the corresponding ICC profile into your computer’s operating system. 

If all this sounds a bit daunting, there are software programs available that simplify the process.

Seek a Printer With G7^® Certification

The challenges don’t stop once you optimize a file for accurate color reproduction. Different printing methods, such as digital, inkjet and offset, all reproduce color differently. developed the G7^® specification that “defines a universal appearance for black-and-white imagery (or a printed grayscale), as well as how to calibrate and control any printing or proofing system to achieve that appearance.”

Controlling grays makes color images also look as pleasing to the eye as possible without ICC profiles. But for even greater accuracy on color-critical work, G7 can be combined with ICC color management.

G7 also brings some RGB benefits to CMYK. RGB files from one digital display usually look reasonably accurate on another, say your computer to your smartphone. The reason is that all video display devices produce the color gray from equal RGB values as well as typically sharing a common 2.2 gamma. Thus, black-and-white images appear very similar wherever displayed.

G7 provides a universal standard for printing gray in CMYK. Previously, lightness and contrast could vary significantly across different printing technologies and even from press to press within the same technology.

G7 now provides a simple calibration method for any printing system to match its definition of gray balance and neutral tonality. In short, if you printed the first run of your graphic novel on a digital press and later printed a longer run offset, G7 would enable each run to color match closely to one another. G7 is all about getting the same predictable color output every time, whether your comic book or graphic novel is running on a digital press or an offset press – regardless of the substrate.

Pay Attention to Press and Paper

The printing technology and the paper you choose will also impact your file preparation and color reproduction. Getting the best results requires using the correct line screen for both the print technology and the paper.

The glossier the paper, the finer linescreen you can use. Less gloss (or no coating at all), means more absorption of the ink and a coarser screen. Check with your print provider, but these are generally acceptable line screen ranges (dots per inch or DPI) for the main press technologies:

• 100-133 DPI – coldest/non-heatset web
• 133-175 DPI – heatset web
• 120-200  DPI – sheetfed
• Line screens don’t apply to digital printing

In preparing files, the best approach is to use a DPI that is 1.5-2 times the actual linescreen used when printing. Set your raster and transparency settings to high resolution and be certain to arrange type in the uppermost level. A good default standard is 300-350 dpi.

Address Ink Issues

One other thing you want to pay attention to is ink density, which is the thickness of the ink layer on the paper. The combination of all the process colors (cyan, yellow, magenta and black) at full strength would be 400% ink coverage, which is not necessary to achieve a rich black color. Keep in mind that some print technologies can reproduce more density than others. Different papers can also handle more density than others.

Again, you should always check with your print provider, but here are general ink density guidelines: sheetfed (300%, 270% if UV coating); coldest/non-heatset web (260% for offset paper, 245% for groundwood paper, 235% for newsprint); heatset web (310%) and digital (320%).

And as a final tip, be aware of the effect of varnish on ink. High gloss varnish deepens hues, creating a rich, even surface that reflects light. Meanwhile, dull varnish softens ink, moderating its intensity for a subtler effect.

Call the Experts at �������Ƶ

Our clients include some of the industry’s most recognizable names, from Dungeons & Dragons and Minecraft to art books for Larry Elmore, the noted fantasy illustrator whose work appears in Dungeons & Dragons, Dragonlance and his own comic strip series, SnarfQuest.

�������Ƶ constantly invests in the equipment, services and solutions to meet the demands of this dynamic publishing segment. Our ability to handle quick turnarounds with ease is supported by advanced premedia capabilities (including G7 certification), multiple print platforms, a robust bindery and deep mailing and distribution know-how.

And we can help you reach your audience where they are. While print forms the core of your distribution strategy, you may also incorporate digital strategies to expand your reach, enhance engagement or address readers’ preferences. We can provide you with digital publishing apps, website solutions and other content delivery options to maximize your reader connections.

Getting in touch is simple. Just submit your information and a friendly �������Ƶ associate will be in touch within 24 hours.

The post Nail Your Comic Book Artwork With Precision Color Printing appeared first on �������Ƶ.

According to the Mordor Intelligence study, North America is the largest geographic market for comic books while Asia Pacific is the fastest growing. Mordor Intelligence considers the market to be moderately consolidated with media companies such as Marvel Entertainment, Dark House Media, Image Comics, DC Entertainment and Archie Comics being the major players. But there’s plenty of room for smaller publishers and upstart self-publishers as well.

Major comic book genres include fantasy, romance, history and science. Captivating stories and intriguing illustrations help drive the global popularity of comics and their graphic novel subset.

So, comic books and graphic novels represent a growing yet competitive market. And being so visually driven, publishers need to ensure that their print versions, which form the core of even the largest comic book media companies, live up to readers’ expectations.

The Role of Paper in Comic Book Printing

Creating great print in any form begins with good paper choices. That’s why we’re offering our latest blog post, “Essential Guide for Choosing Comic and Graphic Novel Paper.” We want your words and graphics to pop off the paper and engage your fans.

We also know that selecting paper may seem routine. But despite significant industry consolidation, there are still many choices. And getting your stock selection right is one of the most important decisions in creating outstanding comic books and graphic novels.

Traditional Comic Books

The standard size for a comic book is 6.625 in x 10.25 in, with four to six story panels on each page, and covers are normally 6.75 in x 10.5 in to allow for bleed, though comic book sizes are highly dependent on what fits on the racks at comic stores. Though page counts can vary, 24-32 pages remain the norm. That’s mainly dictated by printing equipment that most economically produces eight- and 16-page forms.

For many years, inexpensive newsprint was the standard comic book paper. That changed in the early 1990s when Marvel Entertainment began using higher-quality, coated paper. They offered both basic and deluxe versions for a period of time, but the higher-quality, gloss editions soon eclipsed the basic versions, which then began to fade nationwide.

Today, most interior pages of major-publisher comic books are either 55 lb. gloss text or 70 lb. gloss text. Covers are typically 80 lb. gloss text. Varnish, UV gloss or aqueous coating are common for additional pop and durability.

Ultimately, you determine the look and feel of your comic book, which should reflect your audience and publishing objectives. For example, if you want to capture a vintage look, then your choice might be an inexpensive, lightweight uncoated stock with a heavier matte or satin-finish cover. And you might combine that by specifying the vintage size of 7.75 in x 10.5 in. These choices would provide a way-back look while offering more longevity along with a more substantial feel.

Graphic Novels

The graphic novel format emerged in the 1960s and 1970s but didn’t become mainstream until the late 1980s. Author, columnist and bookseller Richard Kyle coined the terms “graphic story” and  “graphic novel” in his 1964 column which appeared as a feature in The Comics Journal (“Richard Kyle in Retrospect,” Dan Nadel, September 7, 2017). From that point on, graphic novels, in particular, referred to longer-form, more complex comic book narratives that go beyond superheroes to tackle more complex genres and themes.

Graphic novels also have a clear beginning, middle and end, whereas comic books are generally extracted from a larger story. The graphic novel form covers fantasy, fiction, non-fiction, history, fantasy and even current affairs in an accessible way.

Both adults and younger people consume graphic novels. According to Aisling O’Mahony The Publishing Post), “With the power to make literature increasingly accessible and engaging, graphic novels have cemented their reputation as a serious literary artform.” In 2022, graphic novels accounted for the third-highest-selling fiction genre, with 35 million copies sold in that year alone.

Graphic Novels Have No Standard Size or Paper

While comic books lean heavily toward a standard size and paper grade, graphic novels do not. They can be whatever you choose, though more common trim sizes are 6.5 in x 8.5 in, 5.5 in x 8.25 in, 5.75 in x 8.25 in, 6 x 8.5 in and the standard comic book size of 6.625 in x 10.25 in.

You can choose softcovers or hardcovers, though most graphic novels are softcover, perfect bound. Printing runs the gamut from one to four-color process. But if you’re looking for norms, most graphic novels use an 80 lb. gloss cover that will likely be aqueous or UV coated.

Yet there are many reasons that you might choose papers outside the norm. These include:

• Intended use and desired durability
• Page count
• The aesthetic appeal you’re trying to achieve
• Shipping weight considerations
• Budget

Whether you’re printing a traditional comic book or a graphic novel, request paper samples. You can also obtain paper samples with ink drawdowns to see how the paper and ink will interact.

Getting into the Weeds of Paper Selection

There are many nuances to paper selection. Here is more in-depth information for comic book and graphic novel publishers who wish to take a deeper dive into the world of printing papers.

Understanding Pounds Vs. Grams in Paper Weights

One small complication in specifying printing paper today is the introduction of foreign-manufactured stocks that use the metric system to determine basis weight. In this system, it is the weight of one square meter of paper expressed as grams per square meter or gsm. Basis 60 in the North American system means that 500 sheets of 25” x 38” 60 lb. book paper weighs 60 pounds. The metric equivalent of the same paper is 89 gsm.

Here is a simple conversion chart for coated cover and book weights. You’re unlikely to use cover weights in standard comic books, but graphic novels are another matter.

Coated Cover                                                Coated Book (Text)

Uncoated Papers

There is one other complication with uncoated paper when you move from one grade to another – like bond to offset. The tricky part is that the standard size can change from grade to grade as well as with cover stocks.

Other Factors Influencing Your Comic Book or Graphic Novel Paper Choice

Brightness

The paper’s ability to reflect a volume of light, the measurable reflection or brilliance of the paper. Premium coated papers have a TAPPI (North American Standard) brightness level above 88 and No. 1 papers have brightness levels from 85-87.9. No. 5 stocks have a brightness of 72.9 and below. Higher brightness is generally preferred among designers today. So, a coated paper with a brightness of 98 is an extremely bright sheet that illuminates transparent printing inks, giving a cleaner, crisper color and better black contrast. Papers may be sold based on TAPPI, ISO (European standard) or D65 Brightness (based on perceived brightness for paper viewed in north sky daylight) standards.

Whiteness/Shade

The ability of the paper to reflect all colors of light equally across the visual spectrum. Thus, the whiteness measure is more in line with your visual perception, and there is a general consensus that the higher the whiteness rating, which also uses a 0-100 scale, the whiter the paper. Choices among “white” papers range from balanced to red and blue shades. Blue is generally perceived as being brighter and adds intensity to images with cooler colors.

Holdout

The ability of a paper to uniformly hold ink on the surface. Higher holdout means sharper dot reproduction and increased ink gloss.

Opacity

The property of paper that minimizes image show through from the reverse side or from the next sheet. Achieving opacity becomes increasingly challenging with lighter stocks and is one of the reasons groundwood is sometimes added to lightweight grades.

Bulk

The thickness of paper when compared to its weight. A high-bulk paper is thicker but less compact than a low-bulk paper of the same weight and size. Bulk can be a factor in the final thickness of the printed piece and can impact shipping costs or merchandising. You may get fewer books in a carton or a display rack even though the papers are the same weight.

Smoothness

The even and consistent continuity of the surface is achieved mainly through the calendering process. Calendering, however, comes with a tradeoff, as the process tends to flatten the paper, making it less stiff and opaque. Manufacturers compensate for calendering in their base formulations.

Digitally Optimized

Because toner-based and inkjet printing systems are different from offset lithography, they often require papers that are digitally optimized. The cost for these papers is continually coming down while selection is increasing. Despite the advancements, digital print production still requires matching the paper to the press and considering issues such as static, paper grain direction, ink coverage and image quality requirements. Your print provider will know approved stocks for its digital printing systems. If you want to try other papers, be sure to test a small quantity first.

Finish

Choosing the right finish is critical to achieving the desired result. Uncoated offers a wide range of finishes as well as colors. Coated paper finishes, from least to highest gloss, include matte, dull/silk, gloss and cast coated. Uncoated paper finishes include laid, smooth/wove, vellum/parchment, felt and eggshell.

How �������Ƶ Can Help With Paper Selection

�������Ƶ has years of experience printing and distributing comic books and graphic novels. Our clients include some of the industry’s most recognizable names, from Dungeons & Dragons and Minecraft to art books for Larry Elmore, the noted fantasy illustrator whose work appears in Dungeons & Dragons, Dragonlance and his own comic strip series, SnarfQuest.

When it comes to paper, we offer a complete paper procurement program. Our high volume allows us to purchase in large quantities at very competitive prices. We also offer ancillary services such as providing swatches, dummies and ink draw-downs. Our representatives welcome opportunities to work with your design team.

And if you share our goal for sustainable print, our team will collaborate with yours to address the entire print production and distribution supply chain. Our integrated approach helps comic book and graphic novel publishers consider how their materials will be printed, distributed, used and recovered, as well as the impact of the paper selection and other actual raw materials used in production.

Getting in touch is simple. Just submit your information and a friendly �������Ƶ associate will be in touch within 24 hours.

The post Essential Guide for Choosing Comic and Graphic Novel Paper appeared first on �������Ƶ.

Read the full announcement below.

A recommendation by Postmaster General Louis DeJoy not to raise prices in January 2025 for Market Dominant products, which includes First-Class Mail, was accepted by the Governors of the United States Postal Service. Accordingly, the price of a stamp to mail a 1-once single-piece First-Class letter will not increase.

The Postal Service’s operational strategies are designed to boost service reliability, cost efficiency, and overall productivity.

“Our strategies are working, and projected inflation is declining,” said Postmaster General DeJoy. “Therefore, we will wait until at least July before proposing any increases for market dominant services.”

The Postal Service remains committed to continued cost saving measures and to keeping its products and services affordable. Only a handful of countries have a lower price for a domestic single-piece letter.

Lastly, the Postal Service continues to deliver on the tenets of the 10-year plan, while executing our public service mission — to provide a nationwide, integrated network for the delivery of mail and packages at least six days a week — in a cost-effective and financially sustainable manner over the long term, just as the U.S. Congress intended and the law requires.

The post DeJoy Has Spoken: No Postal Rate Increases in January appeared first on �������Ƶ.

The rate increases would affect select commercial and retail domestic competitive parcels, including Priority Mail Express (PME), Priority Mail (PM) and USPS Ground Advantage. Assuming the changes are approved by the Postal Regulatory Committee (PRC), these price increases would go into effect on Oct. 6, 2024, and cease on Jan. 18, 2025.

In their update, the DMM Advisory wrote:

The U.S. Postal Service filed notice today with the Postal Regulatory Commission (PRC) regarding a temporary price change for some package services for the 2024 peak holiday season. This temporary price adjustment is to help cover extra handling costs to ensure a successful peak season.

The planned peak-season pricing, which was approved by the governors of the Postal Service on Aug. 8, would affect prices on the following commercial and retail domestic competitive parcels: Priority Mail Express (PME), Priority Mail (PM) and USPS Ground Advantage. No other products or services would be affected. Pending favorable review by the PRC, the temporary rates would go into effect at midnight Central on Oct. 6 and remain in place until midnight Central on Jan. 19, 2025.

This seasonal adjustment will bring prices for the Postal Service’s commercial and retail customers in line with competitive practices.

As a strategic part of the 10-year plan, these temporary changes will support the Postal Service in creating a revitalized organization capable of achieving our public service mission — providing a nationwide, integrated network for the delivery of mail and packages at least six days a week — in a cost-effective and financially sustainable manner over the long term, just as the U.S. Congress has intended.

The planned price changes include:

Priority Mail and USPS Ground Advantage: Zone 1-4

Commercial:

• $0.30 cents increase for Zones 1-4, 0-3 lbs.
• $0.45 cents increase for Zones 1-4, 4-10 lbs.
• $0.75 cents increase for Zones 1-4, 11-25 lbs.
• $3.00 increase for Zones 1-4, 26-70 lbs.

Priority Mail Zone 5-9

• $0.70 cents increase for Zones 5-9, 0-3 lbs.
• $1.25 increase for Zones 5-9, 4-10 lbs.
• $2.75 increase for Zones 5-9, 11-25 lbs.
• $7.00 increase for Zones 5-9, 26-70 lbs.

USPS Ground Advantage Zone 5-9

• $0.35 cents increase for Zones 5-9, 0-3 lbs.
• $0.75 cents increase for Zones 5-9, 4-10 lbs.
• $1.25 increase for Zones 5-9, 11-25 lbs.
• $5.50 increase for Zones 5-9, 26-70 lbs.

Priority Mail and USPS Ground Advantage: Zone 1-4

Retail:

• $0.40 cents increase for Zones 1-4, 0-3 lbs.
• $0.55 cents increase for Zones 1-4, 4-10 lbs.
• $0.95 cents increase for Zones 1-4, 11-25 lbs.
• $4.00 increase for Zones 1-4, 26-70 lbs.

Priority Mail Zone 5-9

• $0.90 cents increase for Zones 5-9, 0-3 lbs.
• $1.45 cents increase for Zones 5-9, 4-10 lbs.
• $3.25 increase for Zones 5-9, 11-25 lbs.
• $8.50 increase for Zones 5-9, 26-70 lbs

USPS Ground Advantage Zone 5-9

• $0.50 cents increase for Zones 5-9, 0-3 lbs.
• $1.00 cents increase for Zones 5-9, 4-10 lbs.
• $2.00 increase for Zones 5-9, 11-25 lbs.
• $5.85 increase for Zones 5-9, 26-70 lbs.

Priority Mail Express:

Commercial:

• $1.00 increase for Zones 1-4, 0-3 lbs.
• $1.75 increase for Zones 5-9, 0-3 lbs.
• $1.50 increase for Zones 1-4, 4-10 lbs.
• $3.95 increase for Zones 5-9, 4-10 lbs.
• $3.50 increase for Zones 1-4, 11-25 lbs.
• $7.50 increase for Zones 5-9, 11-25 lbs.
• $8.95 increase for Zones 1-4, 26-70 lbs.
• $13.00 increase for Zones 5-9, 26-70 lbs.

Retail:

• $1.10 increase for Zones 1-4, 0-3 lbs.
• $2.00 increase for Zones 5-9, 0-3 lbs.
• $2.00 increase for Zones 1-4, 4-10 lbs.
• $4.85 increase for Zones 5-9, 4-10 lbs.
• $3.90 increase for Zones 1-4, 11-25 lbs.
• $9.00 increase for Zones 5-9, 11-25 lbs.
• $9.75 increase for Zones 1-4, 26-70 lbs.
• $16.00 increase for Zones 5-9, 26-70 lbs.

The PRC will review the proposed prices before they are scheduled to take effect on Oct. 6. Complete USPS price filings, with prices for all products, can be found on the PRC website’s Daily Listings section at . Price change tables are also available on the Postal Explorer website at .

Notably, the Postal Service has some of the lowest postage rates in the industrialized world and continues to offer great value in shipping.

The post U.S. Postal Service Proposes Temporary Rate Changes for 2024 Holiday Shipping Season appeared first on �������Ƶ.

Savvy publishers support this passion in a variety of ways. City/Regional magazines often are defined by their great design, excellent photography, insightful long-form journalism and superior printing.

As a result, subscribers regard these magazines as luxury items. They keep one issue until the next arrives (or even longer) and look forward to kicking back and losing themselves in their beloved communities. Simply put, local magazines win the hearts of their readers every month.

Promoting Positive Community Themes

Turn on your evening news and you might think your city is about to combust in crime, violence and political conflict. People get tired of the negativity and sensationalism. They know their cities and regions have a far better side. They enjoy immersing themselves in the cultural, social and physical characteristics that define “their place” and support its ongoing progress.

Content That Makes Community Connections

City/Regional magazines help readers celebrate the storied past, exciting present and promising future of where they live. For example, among the most popular content of local magazines are “Readers’ Choice” and “Best of” issues. The magazine invites readers to vote for their favorite businesses in a wide range of categories. Readers enjoy participating and getting to name the best their city or region has to offer.

That’s not to say that city/regional magazines are filled with editorial fluff and promotions. They include serious pieces as well and are a bastion for long-form journalism written by expert staff and freelance writers. Their feature storytelling prowess further engages readers in their communities.

Visually Showcasing the Community

Another way city/regional magazines win hearts is through high-level production. These magazines often provide both a visual and tactile experience that screams quality. The typography, visuals, design, printing and paper combine to create a luxurious item that reinforces the good vibes about the city, its neighborhoods, the people and the surrounding region. It’s not a stretch to say that city/regional magazines represent an art form in themselves. One that makes readers treasure each copy and eagerly await each new issue.

Consider the , a 160-page, large-format, print-only, regional-specialty magazine that publishes twice per year. It has a paid subscriber base of 24,000 and ships in a cardboard envelope to ensures arrival in optimum condition. Annual subscriptions are $70, plus a shipping charge calculated at checkout.

Mike Rogge, the owner and editor who revived the iconic publication four years ago, limits advertising to just 10 brands deemed a cultural fit. And yes, advertisers do get turned away. As you can imagine, the publication is filled with stunning photography and long-form storytelling all focused on mountain culture.

The point is that these geographic-centered magazines endear themselves to readers by delivering more, not less. Notably, this comes at a time when some magazine publishers are pulling back on paper quality and color, making city/regional publications even more of a treat. Add in the fact that virtually everything about the magazines helps celebrate the positive culture that defines these localities, and you have a formula for winning readers’ hearts and minds.

Advertisers Become Part of the Family

Advertisers know the importance of reaching their target audience and establishing a positive connection. And city/regional magazines create an ideal environment for advertisers to win loyal customers.

For starters, city/regional magazines provide a readership that is passionate about supporting all things local. That makes a great environment for local businesses as well as larger advertisers with a strong local presence and community commitment. As the publishers of (a free NY-based title) say, “Essentially, we hand the microphone to the small businesses who support our magazines, helping them to build a strong name in the community.”

To this end, some city/regional magazines are also extending their print readership to create a digital community for daily interaction. For example, a print article on planning the perfect wedding in a particular city might be written by a local wedding planner. An online Q&A with the planner further engages the audience while providing more lead generation for the author-advertiser. The key to strengthening the reader relationship is to have a sound print-to-online strategy.

�������Ƶ Connects With City/Regional Magazines

We live and breathe special-interest publications and promote them at every opportunity. Our multiple publication facilities currently print and distribute more than 225 monthly and quarterly titles. We have a special enthusiasm for the unique role played by city/regional magazines.

That’s not just idle talk. We constantly invest in the equipment, services and solutions to meet the demands of this dynamic publishing segment. Our ability to handle quick turnarounds with ease is supported by advanced premedia capabilities, multiple print platforms, a robust bindery and deep mailing and distribution know-how.

We can also help you reach your audience where they are. While print forms the core of your distribution strategy, you may also incorporate digital strategies to expand your reach, enhance engagement or address readers’ preferences. We can provide you with digital publishing apps, website solutions and other content delivery options to maximize your reader connections.

Getting in touch is simple. Just submit your information and a friendly �������Ƶ associate will be in touch within 24 hours.

The post How Local Magazines Win the Hearts of Their Readers appeared first on �������Ƶ.

But how can you achieve consistent, accurate print color?

Color Modes

There are a few different ways to achieve accurate print color. In general, RGB is used for electronic displays like your computer screen, and CMYK is typically used in offset printing.

CMYK

Most commercial printing uses the CMYK color model. Those four letters each represent a color: cyan, magenta, yellow and black. Think of it like this: you start with a white sheet of paper, then the sheet gets darker as more color is added. Combining the colors you have (cyan, magenta, yellow and black) creates a vast palette. CMYK is called subtractive mixing because as colors are added to the page, the light reflected from the page is reduced.

RGB

The RGB model uses red, green and blue color combinations to create a wide array of colors. RGB is known as additive mixing because you start with black, then add and combine red, green and blue light to get colors. The more color you add, the more light gets reflected off the page or screen. If you mix all your colors, you get white.

Spot Color

Spot color is used when you need a precise, specific color. For example, a John Deere catalog might use spot color to ensure they get that specific shade of green. If you have a specific Pantone color you’re using – maybe the – you might use spot color.

“The thing to be careful of with Pantone is that there is absolutely no substitute for a swatch book or an ink drawdown. What you see on a screen – even when looking at Pantone’s own website – can be drastically different from how the actual ink will print,” Prepress technician and Certified G7 Expert John Myers cautioned.

Setting Yourself Up for Success

There are a few things you can do to set up your publication for accurate print color.

When designing, Myers recommends working in CMYK whenever possible. This is because art created in RGB colorspace will need to be converted to CMYK ink channels. This can cause unexpected changes in tonality (how light and dark the image is).

“The color you see on the screen is not necessarily what you will see on the printed piece. There is no substitute for printed samples or color proofs when it comes to knowing exactly what you are going to get,” he said. Myers also recommended looking at your samples under different lighting conditions, like fluorescents, LEDs, natural light, etc.

If you prefer designing your publication in RGB, most programs will allow you to convert from RGB to CMYK. �������Ƶ can accept RGB images, but we recommend our customers convert to CMYK before submitting their files.

One common color issue we see is with font colors. Sometimes fonts intended to be 100% black will contain cyan, magenta or yellow, which will affect the color of your text. (CMYK needs black as a fourth color because combining just cyan, magenta and yellow will create a deep brown instead of a true black.) Fortunately, this is a fairly easy issue to check. In InDesign, you can use the Separations Preview to see if the black type contains other inks. In Acrobat Pro, Output Preview can be used the same way.

One more way to ensure accurate print color is by seeing the product for yourself. Myers recommended visiting for a press check if possible.

“Printing is infinitely more complicated than it can seem from the outside and getting an inside look at what goes into creating the finished piece is invaluable. Come to the plant and watch the presses run, give input on color on the fly, and learn more about how the sausage is made, so to speak.”

Precise Printing

We’ve used the term “G7 certified” a lot. But what does it mean?

The G7 certification program is an international calibration methodology that helps ensure uniform color across all print mediums. When a commercial printer achieves G7 certification, it shows their commitment to quality and consistency. G7 qualification is issued according to three distinct compliance levels. The qualification is issued to the facility – for example, �������Ƶ’s plants in Fulton, Missouri, Ripon, Wisconsin, and Saint Joseph, Michigan, achieved G7 certification independently. A printer must meet the requirements for each G7 compliance level to achieve .

G7 Grayscale: The fundamental level of G7, this compliance level ensures that neutral tones are calibrated to match with the ideal G7 neutral density curve. Successfully printing these colors makes it far more likely a printer can recreate other colors across the CMYK spectrum.

G7 Targeted: This level is achieved when Grayscale compliance is met, and the solid ink measurements for primary and secondary colors (CMY and RGB) and substrate colors are within the spec of the G7-based color targets.

G7 Colorspace: This level demonstrates that extremely tight tolerances are maintained throughout the entire color spectrum, using an entire IT8.7/4 target. This level is also divided into printing and proofing processes, with stricter requirements for proofing.

A G7 certification means you can expect excellent on your printed project.

The Importance of Proofs

“The biggest concern for getting color right is consistency,” Myers said. “If you want one printed piece to match another or to match a physical product, you need to be very careful about how the art is built and supplied to the printer. Once again, there is no substitute for printed samples or color proofs when it comes to knowing exactly what you are going to get. Things like lighting can play a very important role If you’re looking at something under fluorescence versus natural light or incandescent.”

If you’re serious about creating an exact color profile, it’s important to carefully proof your product, as there are many factors in the printing process that can affect how colors appear. “In the industry, we also talk about paper as being the fifth color, because the substrate you print on can be wildly different from another. You could print the same page on the same press on two different substrates, and they could look wildly different depending on the quality of the paper and what kind of optical brighteners are used,” said Myers.

Getting It Right With �������Ƶ

You want your colors to be perfect. Getting accurate print color is important to �������Ƶ. Our G7-certified facilities and experts can help ensure you receive a product that looks great. Reach out and one of our dedicated Sales Representatives will be in touch.

The post Color Correct: Why and How to Achieve Accurate Color Representation in Print appeared first on �������Ƶ.

But that’s not your problem – it’s ours. And as an experienced printer and distributor of geographic-based publications, we have some advice.

Look Beyond Printing Presses

Don’t dwell solely on the ink-on-paper aspect. Make no mistake – it’s critically important, and you want to ensure that your print partner has advanced equipment featuring multiple print platforms. You also want to ensure that your printer has a reputation for executing special-interest magazines at the highest level.

But pay equally close attention to prepress and distribution. Those areas likewise yield big dividends in both efficiency and quality. Printing companies with distribution expertise give you a huge leg up in consistently achieving on-time delivery.

Seek Seamless Digital Workflows

PDF-based production is today’s defacto standard. You’re more than likely using it now. However, not all workflow systems are created equal. To maximize efficiency and file accuracy, you need a seamless digital workflow that links all aspects of print production as well as linking your system with the printers.

The more complex your needs, the more important technology becomes. Processes such as content management, collaborative prepress workflows and personalization/customization all rely on high technology at the front end.

But just having advanced technology isn’t enough. Your provider needs to apply it to your benefit. For instance, a provider may have great digital prepress technology, but the best will also have G7 Certification. This means you’ll get the same predictable color output every time, whether your magazine is running on a digital press or an offset press—regardless of the substrate.

Obsess on File Preparation

Having noted the importance of the printer’s technology, everything starts with getting your file right. Many time-consuming errors occur because of improperly prepared files.

Although your printer will undoubtedly run your file through their own software, the cleaner and more accurate your original file the better. Anything that’s missing or out of spec causes a file to be incomplete and can result in costly delays. Sending duplicate files or previous issue files also can cause unnecessary confusion.

Set your raster and transparency settings to high resolution and be certain to arrange type in the uppermost level. Image resolution will vary by print production method and paper, but a good default standard is 300-350 dpi.

Many workflow systems also work with pages, so be sure to export your PDFs as pages using your printer’s PDF export settings  (these are typically available on their website or by reaching out to them). Also be sure to extend the bleed to the gutter. Note: when exporting PDFs you may get a 1/8 inch bleed from the facing page — that is expected and taken care of when imposing the pages in prepress.

Seek Mailing and Distribution Expertise

You don’t need a lecture about the cost of mail distribution. You’re all too aware that mailing costs can exceed all production costs combined.

With so much resting on this phase, you must have complete faith in your plan as well as the systems and people executing it. Best-of-class magazine printers will be front-loaded with systems for data management and mail list processing. They’ll have a laser focus on minimizing postage costs and meeting critical arrival dates.

You can’t settle for second-rate solutions in this make-or-break area.

Downstream, top providers should offer advanced CoMail and pool shipping options. Keep in mind that smaller circulations often benefit more from CoMail than larger circulations. Although city/regional magazines often begin with more penetration of a specific geographic area and receive better presort levels, presenting the mail into that area can often reward work share delivery discounts.

Except for some minor design requirements and schedule flexibility, the CoMail process is pretty straightforward. The printer or service provider combines your list with the lists of other magazines to form a much larger mailing pool, resulting in lower costs. Plus, you can participate in CoMail with circulations as low as 5,000.

Seek Access to Subject Matter Experts, Education & Training

The combination of stretched personnel, lower training budgets and ever-evolving technology can create the perfect storm for disaster. You’ll benefit from a printer that invests in the education and training of their own staff and yours.

You’ll gain even more advantages if that printer has deep experience in the special-interest publication world. When your provider knows the ins and outs of the publication business, it takes a load off you. And with increasingly collaborative workflows, knowledge sharing is more important than ever.

Education and training can take many forms—blogs, newsletters, white papers, webinars, technical sheets and both small group and one-on-one training opportunities. The availability of certified subject matter experts (think Adobe Certified Instructor or USPS Regulations Expert) is a big bonus.

Partner with �������Ƶ

We live and breathe special-interest publications. Our multiple publication facilities currently print and distribute more than 225 monthly and quarterly titles. We have a special enthusiasm for the unique role played by city/regional magazines.

That’s not just idle talk. We constantly invest in the equipment, services and solutions to meet the demands of this dynamic publishing segment. Our ability to handle quick turnarounds with ease is supported by advanced prepress workflows, multiple print platforms, a robust bindery and deep mailing and distribution know-how.

We can also help you reach your audience where they are. While print forms the core of your distribution strategy, you may also incorporate digital strategies to expand your reach, enhance engagement or address readers’ preferences. We can provide you with digital publishing apps, website solutions and other content delivery options to maximize your reader connections.

Getting in touch is simple. Just submit your information and a friendly �������Ƶ associate will be in touch within 24 hours.

The post Streamlined Solutions for Local Magazine Printing and Distribution appeared first on �������Ƶ.

But have you considered city/regional print magazines? Today, many are quick to dismiss print advertising as ‘old school.’ Yet results show that the opposite is true with print magazine advertising often outperforming online and other media alternatives.

Like anything, you need a certain amount of knowledge to get the most out of your print advertising. That’s why we wrote “10 Ad Tips for City/Regional Magazines.” Our goal is to help your business reach new heights of customer loyalty and profitability.

Things to Know About City/Regional Magazines

City/Regional magazines are a large and highly active group. lists 920 general-interest consumer magazines with a geographic focus. Within this genre are city magazines (i.e., Chicago, Austin Monthly; regional magazines (What’s Up? Eastern Shore, New Hampshire); city specialty magazines that specialize both geographically and by subject matter (Hartford Woman, Pittsburgh Magazine Visitors Guide); and regional specialty magazines (Texas Highways, Mountain Gazette).

(CRMA) serves as the industry’s voice. It provides professional development and training to member publishers as well as opportunities to exchange information and ideas. Check it out to learn more about this segment.

Providing a Slow, Luxurious Reading Experience

Many city/regional magazines are high-end publications featuring great design, photography and print quality along with expertly written, long-form journalism. Readers often regard these magazines as luxury items, and they tend to stay in the home until the next cherished issue arrives.

This strong bond with readers also produces good results for advertisers. The print-centric nature of city/regional magazines fits well into 2022 YouGov data reported in Fast Company ), showing that consumers have a different relationship with digital magazine experiences. A significant 47% of American readers prefer to consume magazines in print rather than online.

That supports earlier research by SFG ) indicating that” 91% of all adults read magazines. And those aged 35 and younger are even more likely to read magazines (93-94%). In addition, 73% of adults agreed that reading a magazine or book in print format is more enjoyable than reading on a device.”

City/Regional print magazines occupy a lofty position. They offer readers the ultimate sensory experience with content that is thoughtful to read and lovely to view. Readers spend time with these magazines—lean back and relax. Advertisers reap the benefits.

10 Tips for City/Regional Magazine Advertisers

Not everything is unique about creating ad campaigns for city/regional magazines. Yet there are some differences in how you might approach these specialty print magazines for maximum success. Here are 10 tips to help you succeed:

1. Know the Mailing List and Your Target Audience. If you accept the premise that advertising success is dependent 40% on list, 40% on offer and 20% on creative, it’s essential to ensure that the magazine reaches your target audience. You start with a built-in advantage of the magazine’s recipients being local, but there’s more to learn. Here are some questions to ask:
   • Are recipients paid subscribers or is the magazine mailed free to mailing lists (or some combination of the two)? Many city and regional magazines will have an almost exclusively paid print readership. This carries a higher cost per thousand (CPM) rate because readers tend to spend more time with magazines that they pay to receive. But that doesn’t mean a free version won’t work for your business.
   • Is the circulation independently audited? Again, this may not be a deal breaker, but an independent audit does assure that you’re getting what the auditor’s report says you’re getting.
   • What other vital demographic information can the publisher provide about the readership base? You can often find important demographic information such as average household income, education level, gender, largest median age group and which products and services readers tend to spend their money on.
   • What other special-interest publications does the magazine offer? For example, Pittsburgh Magazine has four seasonal, home-focused publications and a visitors’ guide as well as wedding and give (philanthropy) issues. These single-focus publications might be perfect for your business.
2. Execute Ad Fundamentals Exceedingly Well. Especially in high-end city/regional magazines, you need to make sure that your ad is visually appealing and will capture the reader’s attention. Use bright colors and interesting imagery to draw readers into your ad. Be concise and clear, remembering that you have limited space. Tailor your message directly to your target audience using short, punchy copy that readers will remember.
3. Spend time creating a great offer. Certainly, there is a worthy case for pure brand building, but most smaller businesses need more tangible results from their advertising. So, decide what would mean success to you, and it can take many forms. Increased sales during the ad period. Higher online engagements. A certain number of offer redemptions. Try to be as specific as possible about what success looks like and how you’ll measure it. We’ll talk more about campaign-effectiveness measurement.
4. Create a “Bring a Friend” Ad. There’s nothing like one customer bringing another into the fold. But there’s no rule that either one has to be an existing customer. If you own a boutique clothing store, for instance, why not offer a reader 10% off their next purchase or 15% off for both them and a friend? It’s the best type of “friends” offer. Both get rewards, to say nothing of a shopping spree together.
5. Add a Measurement Tool. Measuring helps you better understand your audience so you can focus on the most effective media and offers. Here are several ways to measure the effectiveness of your city/regional magazine ad:
   • Just ask. Instruct your salespeople to inquire about how the customer heard about your business. Or you can send a text message or email asking them to complete a brief questionnaire after they make a purchase. Consider offering a future discount for providing the information.
   • Include a unique email address or phone number. You’ll instantly know if the person is responding to your print ad.
   • Include a promo code. This can be a code the customer types into a website or landing page or gives verbally at the store or over the phone. Make it simple and easy to remember.
   • Include a QR code. A simple smartphone scan takes the reader directly to an app or specific landing page.
   • Include vanity URLs and UTM tracking codes. The former is a short, easily remembered URL that takes the person directly to a landing site created for the ad. The addition of UTM tracking codes (brief text added to the end of your URL) lets you quickly identify the specific source of traffic through your web analytics tool. The downside of URLs and UTMs versus a QR code is that the inquirer must type something into their browser.
6. Advertise With a Partner. You can spread the costs and perhaps heighten interest in your ad by partnering with another business. For example, a theatre and a restaurant make a good combination. Or a wedding venue and a limousine service. Or a boutique dress shop with a nearby shoe store. The possibilities are endless.
7. Create a Testimonial Ad. Testimonials work because your ad now speaks from the voice of satisfied local customers. And people tend to believe other customers, especially in areas like healthcare and service businesses. Even big brands can profit from gaining stronger local legitimacy. A few simple rules include keeping the testimonial genuine (people tend to doubt over-the-top reviews), including an image of the person and getting their permission. You can also link readers to a written or video testimonial by using a QR code or URL.
8. Write an Advertorial. This is an advertisement that looks and reads like journalistic content. A well-executed advertorial can effectively promote products, build brands and drive sales. You can often engage your target market while making the sales side less obvious than a traditional ad. This is also a type of ad where the magazine’s writing staff may be able to help in its development.
9. Create a Community Support Ad. Each month has a substantial number of observances and awareness causes that you can build into an ad. Depending on the theme, you’ll get an opportunity to add a bit of generosity, joyfulness and fun to your marketing program. From Financial Literacy Month to National Mutt Day, there are countless special days to build community through a support ad.
10. Advertise in a Ballot Issue. City/Regional magazines are well known for their popular “Readers’ Choice” and “Best of” issues. The magazine invites readers to vote for their favorite businesses in a wide range of categories. Ballot issues generate a lot of reader engagement for both the magazine and its advertisers.

These tips are just a sampling of the many ways your business can succeed with print advertising in city/regional magazines. We hope it encourages you to dig deeper into these great publications and develop an ad strategy that works for your business.

About �������Ƶ

We live and breathe special-interest publications and promote them at every opportunity. Our multiple publication facilities currently print and distribute more than 225 monthly and quarterly titles. We have a special enthusiasm for the unique role played by city/regional magazines.

That’s not just idle talk. We constantly invest in the equipment, services and solutions to meet the demands of this dynamic publishing segment. Our ability to handle quick turnarounds with ease is supported by advanced premedia capabilities, multiple print platforms and deep mailing and distribution know-how.

Getting in touch is simple. Just contact us today and a friendly �������Ƶ associate will be in touch within 24 hours.

The post 10 Tips for Advertising in City/Regional Magazines appeared first on �������Ƶ.